CA leverages social media as a key advertising tool because it is a popular means of communication for today’s parents as well as many of our students. Social media is different in one key aspect from traditional forms of media. It’s the social aspect. You the audience play a role in how widely the message is distributed. Through your likes, favorites, shares, re-Tweets, and comments you propel these messages to bigger and bigger audiences. As you use social media in your daily life help out the organizations that you support by liking or commenting on the items they post. On Facebook a Like is similar to Regular gasoline, but a Comment is similar to Premium gasoline.